A wheat field becomes sky
The design of the Pantano showroom was born with the aim of enhancing the quality of the product and reinforcing the identity of the brand through the offer of an experience of knowledge and purchase of the innovative meat product. The project thus puts the products at the center of the narration, in refrigerated display cases surrounded by a wooden setting that reaches its maximum in the ceiling, made up of 3668 strips of natural wood that create the metaphor of a wheat field.